Entrepreneurship Covered By Your Favorite Athletes

Athletes & Assets™ is where elite athletes chat about entrepreneurship through curated, exclusive content.

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Become a part of the Athletes & Assets™ community to learn about business through elite athletes making impact off the court, field, or arena.

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Your favorite athletes know more about business than you think

Athletes & Assets™ is a fun and space to learn about business through elite athletes. From venture capital, real estate, tech, broadcasting, fashion, to DJ-ing; we give athletes a platform to teach a business topic as well as allow the audience to understand them on a personal level.

Latest Episodes

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This NFL Player may have solved the #1 nightlife issue

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He built the #1 supplement brand

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These companies help enhance this NBA rookie's performance

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Unlocking The Brain | Andrew Sendejo

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Using AI To Replace NBA Agents | Jori Davis

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Becoming Friends Before Investing | Casey Toohill

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Super Bowl Champion Turned Healthcare Entrepreneur | Malik Jackson

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NFL Legend Now Runs A Multi-Million Dollar Company | Chris Hetherington

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The Road To Glory After Y Combinator | Marcos Rico Peng

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Building A Company Where No One Else Is | Brandon Chubb

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Raising Money While Being a D1 QB | Tanner Maddocks

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Building a Real Estate Empire One Duplex At A Time | Damyean Dotson

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Founder-led Content Grows a Small Company | Melissa Ortiz

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Villanova's QB Did What With His Startup?!

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Building The Next Nike | Langston Galloway

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Changing AAU Basketball With Technology | Crystal McCrary

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Fundraising For Your Startup is HARD

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Breaking Down The POWER LAW

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The Most Fascinating Position Group In The NFL

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Colorado Football is Revolutionizing Media

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Hear From Our Community

The testimonials from our listeners and participating athletes underscore the transformative learning and connections fostered through 'Athletes and Assets'. Their words reflect the essence and the value ingrained in every episode

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Matt Ryan

Shooting Guard, New Orleans Pelicans

“A&A is becoming the go-to media platform for both current and former athletes to share their passions and business interests. Noah is cultivating a network that provides exclusive opportunities from within while simultaneously inviting listeners to engage and learn from the very athletes they have watched for years.”

Chase Griffin

Quarterback, UCLA Football

"With Athletes & Assets, Noah Lack has created the content and community platform that business-minded athletes have been longing for. Not only are the interviews well-produced and informative, but it is a community forum for like-minded athletes to enter into value-creating collaborations between us."

Simone Charley

Forward, Angel City FC

"One of the most creative podcasts I've been on. Loved talking business and brainstorming a sports media company with Athletes & Assets. Thanks for having me... this was so fun!!"

Bradley Klahn

2010 NCAA Singles National Champion

Athletes and Assets is providing business – minded athletes with an opportunity to share knowledge and connect with peers, while educating on who they are outside of the sport through creative, engaging content.