DLine/Linebacker Market Map

Let’s skip the small talk,

The 2024-2025 NFL Season is upon us, and you may be surprised that the defensive side of the field is the most creative off of it…

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Welcome🫡, our podcast features athletes who are building a business…

But we also share data of athletes building/investing in different categories with the help of the Athletes & Assets™ community.

In short, we've learned a ton and seen a professional shift in athlete behavior outside of their sport. Cool stuff.

Defensive Line/Linebackers have fascinating off field endeavors…

Please note:

- The majority of this information is comprised of public sources. A small piece was comprised by word of mouth.
- The players on the map are projected starting Defensive Line/Linebackers on a 2024-2025 roster
- Due to privacy barriers we have also omitted the following:

1. Stock Portfolios
2. General Endorsements
3. Angel Investments

DaQuan Jones Leads The Way…

Buffalo Bills Defensive End DaQuan Jones is a lounge owner, co-founded a tech startup, and is a podcast host. No Linkedin either, just gets it done 😂🙌🏻

These Consumer Packaged Goods Will Catch Your Attention…

• Dallas Cowboys Defensive End DeMarcus Lawrence came out with a non-alcoholic beer 🍺
• Jets Lineback Haason Reddick is a part owner in Energy Drink, R7 🧃
• Dallas Cowboys Linebacker Eric Kendricks has his own Curl Cream, Switch Lanes 🧴

Conclusion (Op-ed)

I think Defensive Lineman are the most fascinating personalities in sports, and carry their personas into business. They intend be super intimidating on the field, and so off the field they are super comfortable in their own skin and not afraid to be goofy and try interesting stuff. The Lineman are also not in a skill position group, so they need to build their brand value in creative ways.

This is why during our data collection process we saw the most diverse endeavors for any market map we’ve created. The D-Line is trying to stand out amongst the helmet and pads, in all facets of life.

If you’re an NFL Player or representative reading this, please reach out if we have missed something!

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Athletes and Assets, Inc. accepts no liability for the content of this blog, or for the consequences of any actions taken on the basis of the information provided. Please invest responsibly and consult a financial advisor before making investing related decisions.

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