← Back to The Arena

March 1, 2024

MLS Season is here, and so is the 2024 Market Map

Noah Lack

Let’s skip the small talk,

We are back and so is the 2024 Major League Soccer Season! The map outlines what your favorite players are building and investing in off the pitch.

So major throwback, but one our first podcast episodes was with my good friend, Founder of A Frugal Athlete, and former MLS Defender Amobi Okugo.

Amobi helped us cover the entire MLS. This took a long ass time by the way lol the league is much bigger than I thought. Anyways…

Please note the following….

SOURCES
The majority of this information is comprised of public sources. Amobi chipped in as well.

WHO
MLS players who are listed on a 2024 roster.

OMISSIONS
TOO MANY PRIVACY BARRIERS TO COVER THE BELOW:
1. Angel Investing (Startups, Limited Partnership, etc.)
2. Stock Portfolios
3. General Endorsements

Additionally, you will see some guys do not have headshots yet. C’mon MLS, update those entrepreneurial rookies online!!

My two big takeaways are actually what you don’t see on the map.

1. The MLS is incredibly young. There are many players under 21 years old, hence why the map is small relative to how large the league is.

2. Whether it’s intentional subtlety, cross border complexities, or a lack of interest in anything but soccer and endorsements, Amobi and I were surprised on how difficult it was to find business ventures of many notable international players.

If you’re an MLS player or representative reading this, please reach out if we missed something!