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July 17, 2024

Mookie Is Everywhere...

Noah Lack

Let’s skip the small talk,


The 2024 MLB All-Star game is upon us, and while guys like Jarren Duran, Freddie Freeman, and Juan Soto showcased their ability on the Diamond, they are certainly making moves off of it.
Let’s dive in

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Welcome🫡, our podcast features athletes who are building a business…

But we also collect data and construct market maps of athletes building/investing in different categories with the help of the Athletes & Assets™ community.

In short, we've learned a ton and seen a professional shift in athlete behavior outside of their sport. Cool stuff.

Who said baseball is boring?! These guys certainly aren’t…

Please note:

- The majority of this information is comprised of public sources. A small piece was comprised by word of mouth.
- The players on the map are starters on a 2024 roster.
- Pitchers omitted, saving for another map :)
- Due to privacy barriers we have also omitted the following:

1. Stock Portfolios
2. General Endorsements
3. Angel Investments

Mookie is leading the way…

What is Mookie Betts not doing? YouTube Channel, Production Company, Professional Bowling, Podcast, Venture Capital, and more. Way to lead from the front Mr. Betts.

What’s Missing, and Why We Think This Is The Case…

During this process we noticed a lack of real estate and tech investing across the starting rosters. Now we aren’t going to get these maps perfect the first time, but what we do believe is that the “unwritten rule”, conservative nature of baseball, seems to translate to investing decisions (or lack thereof) for players outside of the diamond. Taking big swings towards tech startups and timing the real estate market are hard to focus on if you have a game at least 162 days out of the year.

That’s a lot and we think it affects the simplicity of players’ business portfolios.

If you’re an MLB Player or representative reading this, please reach out if we have missed something!

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To have exposure in front of our community, you may reach out to noah@athletesandassets.com.

Athletes and Assets, Inc. accepts no liability for the content of this blog, or for the consequences of any actions taken on the basis of the information provided. Please invest responsibly and consult a financial advisor before making investing related decisions.