Episode

3x UFC Champion Aljamain Sterling showcases his new rum brand, Funk Harbor

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Aljamain Sterling

Episode Description

UFC Champion, Aljamain Sterling, sits down to chat about his Funk Harbor Rum brand, how important marketing/ branding is for the business, and gives an in-depth breakdown of what to expect from UFC 314!Funk Harbor Rum is to be enjoyed responsibly by adults 21 and over

Episode Breakdown

00:00 - Intro

00:43 - Funk harbor Rum

‍9:03 - Entrepreneurship
10:29 - Hardships in Business
‍13:47 - Dark Rum Tasting
‍17:56 - Ideal Rum drinking spot
‍18:56 - Drinking before fights
‍23:50 - Brand Feedback
‍25:08 - Marketing
‍28:00 - Learning from other brands
‍29:18 - Ideal future Commercial
‍31:55 - Branding
‍33:25 - UFC X Funk Harbor
‍34:48 - Entrepreneur Challenges
‍36:30- UFC 314 Preview
‍45:45 - 5 year plan
‍47:05 - Outro