If you’re reading this, you probably thought about starting your own email list/newsletter. It’s clearly one of the most popular mediums of audience building and monetization. So we brought in an expert, who also happened to play professional basketball .Malcolm Lemmons has always had an interest in writing. After being in tech for a couple of years, Malcolm started writing sports business articles for Boardroom, and later started his own newsletter Vetted Sports (fka The Hype Report). Malcolm has scaled his newsletter to thousands of subscribers, with the topic of discussions around sports, tech, and media. One thing is for sure-- Malcolm has wisdom that applies to whatever you’re writing about.Disclaimer: Athletes and Assets, Inc. accepts no liability for the content of this video, or for the consequences of any actions taken on the basis of the information provided. Please invest responsibly and consult a financial advisor before making investing related decisions.